Hello All!
Been
hard at work doing logos for layouts and playing with color, brand id,
and animation. Decided to post some work of my progress throughout this
project.
The goal of this project was to utilize the company name in a creative and appealing way. Also, to prepare the brand id for expansion and growth! There were many ideas on how to use the letters of the logo but the best path we saw was to utilize the two "ee"s in the word flows-'ee'. The two letters look similar to half-open eyes and could be animated or show expression for commercial advertisements or animated banners in the future.
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| Presentation is key! |
I found that one way to help sell your concept is by presenting it in multiple ways. For example, I took this photo of my computer screen with the logos being displayed. The picture above helps show a different perspective; in this case, the perspective of the user behind the screen. Definitely appealing and sexy, don't you think? I wish I had a macro lens so that I can get a close up of the pixels! That would be really great I think!
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| Color and branding id |
Here is some more color and brand id work. This is to offer a feeling to the client going through an identity crisis haha. It helps to see color to activate certain emotions with graphics. Purple is very enlivening and energetic! The dark maroon is more aggressive and stern. The green is more lively and fun! Can you feel it?!
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| Formating and utilization |
Nearing the end of the project here and it is time to finalize and materialize! Depending on what the graphic or logo will be used for. in this case web layout, it is important to consider different formats. These three logos will be used for main page, advertisement, and browser tab labeling respectively.
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| Layout preview |
Cohesiveness in design is very important. This means that all the elements; color, contrast, mood, and layout, must work harmoniously together. So if you have wavey-ness in your logo it is best to have wavey-ness in your layout design. If you have lots of purples on your website then it is best to have purples on advertisements too...and to not deviate from the identity's theme. Here is an example of how what I mean. This layout has a lot of black and white in it...very smooth and clean feeling. The straightness and curves of the logo are combined with straightness and curves on the profile page which really help with cohesiveness in this design.
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| Flowsee.com ad pitch - simple and quick storyboarding |
I hope you all enjoyed this entry! Good luck! Like and share!
And don't forget to check out Flowsee's site! They have a really great idea for social networking and sharing of ideas!
http://flowsee.com/
Love and Light
-Attila